Wednesday, September 16, 2015
Conglomeration
At first glance, conglomeration seemed a bit difficult to comprehend. However, as we moved along I seemed to grasp the concept. By definition, conglomeration is when a larger company buys out a smaller company. Merging companies is efficient and allows the conglomerate to have a stronger purchasing power than smaller companies. The positive side of conglomeration is only felt by the larger company rather than the audience. Large companies will dictate the content their assets create which causes a lack of content diversity. This causes the audience to watch or read homogeneous and recycled content due to the fewer perspectives.
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