Response to Melissa's INFORMATION V.S ENTERTAINMENT

       I've read Melissa's post about specifically the elitist-populist binary model, demassification, and conglomeration. I agreed with her point that our society is more interested in the latest trends, viral videos, and celebrity gossip. The populist media appeals to our interests by demassifiying content into age groups which helps them make more money. Due to demassification, they are able to expand their audience. Also, I wish we could have gotten more in depth with conglomeration because it had been quite confusing for me at first. While discussing conglomeration in her post she asked, "Is there a rule stating that a larger company can't by out a smaller company, if they are financially stable or there isn't any particular reason to close it down?" I happened to have looked it up and there is no law against the larger company merging with a financially stable smaller one which is highly unfair. 

Link: http://pocketsecrets2015.blogspot.com/2015/09/binary-models-binary-models-lecture-was.html?m=1